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PRODUCT Retouching

The success of your promotional campaign is largely dependent on the quality of product photos that you use for attracting prospects. To add commercial value to photos, they have to be professionally retouched to ensure that their resolution is optimum and excellent quality prints can be taken. So, you take product photos, I make them presentable.

WHY IS PRODUCT RETOUCHING IMPORTANT?

A crispy photo with color correction attracts a buyera, keeps a user surfing your products in on details, and persuades a potential customer to ultimately convert by pixel-perfect quality.

WHAT DOES PRODUCT PHOTOGRAPHY RETOUCHING INCLUDE?

BASIC PHOTO EDITING SERVICES($5 per photo):

Color corrections: adjusting exposure, detailing, shadows and intensity. It is often used for photos that require minimal corrections.

Product cleanup, clipping, removing defects and imperfections of an object: scratches, white background, getting rid of dust specks and the like.

‍Resizing and saving in specific file format: these technical requirements depend on the channel of distribution of images mostly – be it a marketplace(Amazon, eBay, Etsy, FlipKart), social media(IG, FB etc.) , or big board format, for example.

ADVANCED PHOTO EDITING(starting at $5 per photo):

These are more complex and time-consuming product photo editing services that transform the image as opposed to just improving it.

The ghost mannequin effect suggests a series of manipulations whereby a piece of clothing appears to be worn by an invisible person.

Wrinkles removal is another complex editing technique whereby a wrinkle may be fully ironed out or partially smoothened.

Shape & silhouette correction is applied on handbags and garments usually, where a shape needs a bit of straightening. A basic manipulation can be applied for easy cases in small sizes, but complex masking and path techniques are required for pixel-perfect results in bigger resolutions.

“On model” shots retouching is a multi-step process that includes a perfect fit of a product on a model.

Dodge and burn [D&B] is a technique used for portraits and lifestyle shots, whereby a product photo editor uses a combination of photoshop techniques to provide depth by applying dark and light accents to an image.

Background removal with masking or clipping path techniques is performed to get rid of the complex background or to have an isolated image for social media collage.

WHAT TO DO BEFORE ORDERING RETOUCHING?

There are a few things I try to make sure my client grasps before taking an order to a photo editing service.

Find and present a reference. Spend some time to visualize and research the kind of image you’d like. In the best-case scenario, you will know what exactly you want to replicate in your image and what you don’t like.

Take time to describe the image you want to get as a deliverable in the smallest detail. «Beautiful» means different things to different people. Use physical descriptors, not abstract words to define the desired effects in your image.

Okay, contact today and take your photos to the next level.

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